It’s a well-known fact people invest more time online during the
build up to Christmas and the holidays. In fact, 67% of consumers will
use multiple devices sequentially to research and shop online, spending
even more time on one screen or another. While demand is at its highest
in December, there is also an enhanced opportunity to communicate with
your customers. Your website allows you to reach your audience directly
and is the most effective communication tool you have to attract your
ideal customers, establish credibility and ultimately increase
conversions. Now is the perfect time to start implementing your
Christmas marketing strategy to boost brand awareness.
Communication is the art of nurturing relationships and building new
ones. This is a crucial part of growing any successful business. By
focusing on improving the way people interact with your website, you’ll
be able to deliver a better user experience, increase website traffic
and grow your business
Website visitor tracking is the analysis of visitor behaviour on a
website. Analysis of an individual visitor’s behaviour may be used to
provide that visitor with options or content that relates to their
implied preferences; 29556
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